3 Key Elements to Build a Solid Foundation for Your Coaching Business

3 Key Elements to Build a Solid Foundation for Your Coaching Business


Is there a unique way to become a successful coach? These are the 3 key elements you need to set your solid foundation and succeed as a coach.

Is there a unique way to become a successful coach?

I’ll be honest with you, the answer is no. 

There is no straight line, shortcut, or magic strategy to becoming an overnight coaching success.

But there is a secret hack every master coach knows and it’s this: building the right foundation for your coaching business.

As a coach, you want to give your best to your clients, get them motivated while also helping them go through the transformation they visualize. Just be cautious not to give up your entire time and energy; you need some for yourself to achieve a successful path.

These are the 3 key elements you need to set your solid foundation and succeed as a coach.

Element #1: Focus on You

Kristina Mänd-Lakhiani speaking at Mindvalley A-Fest 2018 in Sardinia, Italy

Why is this relevant? Because the truth is, you can only take good care of another if you take good care of yourself.

During your lifetime, you’ll find yourself in situations where you feel an internal chatter between your feelings, emotions, and decisions. These are the combination of your mental, emotional, and physical states. 

And as a coach, you need to know how to handle this “state-wheel-of-fortune” and keep them balanced.

The key is in taking the time to discover yourself and all the factors that makeup who you are. Remember, you can only take your clients as far as you’ve gone yourself, so you have to dig deep. 

Identify the positive and negative thoughts you have at different moments. Think about where these thoughts and behaviors started in your past. 

Face your negative challenges and turn them into positive learning. And when facing these negative emotions, such as frustration, don’t push them away. Accept it, embrace it, and understand why it is showing up.

Meditation is the most efficient way to control emotions, mindfulness especially. But there is no one-size-fits-all meditation, so take the time to try different methods and choose the one that works best for you.

Don’t forget to also take care of your body.  Follow a nutritious diet, have a workout routine even if it’s just a daily walk, and respect your sleeping hours.

Element #2: Know Your How

Lisa Nichols speaking at Mindvalley Live 2020 in LA, US

There’s only one thing that differentiates a good coach from an extraordinary one, and it’s their ability to create results for their clients.

If you can create consistent transformation for your clients, you’ll build a rock-solid reputation and people will come looking for you.

So focus on establishing your methodology and how you will give your clients the results they expect.

Remember that each client has different goals; therefore, different results and will require different strategies to get there.

That’s why it’s so important to test different methods, techniques, and methodologies until you find what works best for your style and for your ideal clients.

Determine your coaching methods by focusing on:

  • What you are best at as a coach
  • Which are your natural talents
  • Which are your favorite techniques
  • Which are the main learnings you got from coaching courses

Do your research and study different books, training, and courses. Combine them until you nail them. If you want to know more about how to create your own methodology, follow these simple steps.

Element #3: Think Like an Entrepreneur

Ajit Nawalkha speaking at Mindvalley A-Fest 2018 in Sardinia, Italy

Think of coaching as more than just skills and delivering sessions, but as a business.

You might see your purpose in life and in coaching as a way of serving others, which is amazing, but you also need to make it profitable.

If you give it your all but can’t make ends meet, you will eventually run out of money, energy, and motivation, and that is why so many coaches give up on their coaching dream.

See your coaching sessions and lessons as what they are, you are serving people and helping them reach their goals. That’s massive value. 

And in return, you are charging for the value of your time and expertise. You can think like an entrepreneur by offering support through service and coaching packages aligned with your energetic self, this positive reflection will attract clients to enroll with you. 

Cover these 3 key elements and you’ll build a rock-solid foundation for your coaching business. Once this is set, you’ll see your growth has no limits. 

Just make sure you revisit these elements constantly so you keep leveling up your practice and serving your clients better. 

Written by
Ajit Nawalkha