The grass is perfect. Glasses clinking. That sweet, smoky smell of barbecue hanging in the Redmond air.
Summer 1998. I’m 22. Standing on the lawn of Bill Gates’s home.
The most powerful man in tech is right there — three feet away, flipping burgers, chatting with the other interns like it’s just another Tuesday.
I had worked my entire life for this moment. University of Michigan. Computer engineering. One of the most coveted internships on the planet.
And I couldn’t bring myself to shake his hand.
Not nerves. Something deeper. A knowing I couldn’t yet name.
I had spent years walking toward a destination that was never mine. And standing on that perfect lawn — surrounded by every external signal of success — I felt like a fraud.
A few weeks later, I quit.
What followed was two, maybe three years of wandering.
New York. San Francisco. And eventually a deeply boring California town called Sunnyvale — which was, I can confirm, exactly as dull as it sounds.
I was broke. I was lost. And I had landed in what I can only describe as my personal nightmare: cold-calling attorneys from a phone book to sell them case-management software.
Let me paint you the full picture.
A Malaysian kid named Vishen Lakhiani. Interrupting stone-faced lawyers in the middle of their days. Phone-slamming. Yelling. Creative profanity — and I mean creative. Lawyers, it turns out, are powerfully poetic when they’re annoyed. Their descriptions of what I could do with myself involved medieval torture techniques and inanimate objects I will not name here.
I was failing. Every. Single. Day.
And then — almost by accident — I walked into a room.
One day. One workshop. A woman named Amanda, smartly dressed, designer glasses, who shattered every meditation stereotype I’d ever held. She taught me to access altered states of mind. And more importantly, to use intuition as an actual tool.
Something cracked open in me that day.
I went back to work the next morning. Same phone book. Same attorneys. But I was different. I started using what I’d learned — the intuition, the mental programming, the ability to quiet the noise and feel which calls to make. My results shifted. Then they transformed.
That one workshop didn’t just change my sales numbers. It changed my life.
I became a certified Silva instructor. Taught classes in London and New York for five years. And one question haunted me from that seminar room:
“Why did this transform me in a single day — when it was never taught in my $29,000-a-year degree?”
That question became the founding question of Mindvalley.
I’ve told that story thousands of times.
The phone book. The attorneys. The meditation class in Sunnyvale. It became the seed of one of the world’s foremost personal growth companies — 22 years in the making.
But here’s what I really want you to hear.
I didn’t build Mindvalley to $140 million on a great product alone.
One of the first things that helped scale this business was the passionate retelling of a true story. A story that was real. A story that had shifted my life. A story people could feel.
When I told the phone book story — the rejection, the desperation, the one workshop that changed everything — people leaned in. They shared it. They sent it to friends. They signed up for whatever I was offering, not because of the features.
Because they saw themselves in that story.
Your product pitch is forgotten by tomorrow. Your story is shared for years.
Here’s why this matters to you.
Storytelling is the key to business. It’s how founders get their products out to the world. How movements get built. How a kid from Malaysia with a phone book and a meditation certificate ends up building a company that reaches millions.
And the science backs this up.
Stanford professor Jennifer Aaker found that people remember stories 22 times better than facts alone. Twenty-two times. Your data impresses people for a moment. Your story moves them — and stays with them.
This is what I’ve spent years learning to do.
And it’s what I want to give you.
I want to share two lessons from teachers I’ve personally learned from — both speaking at the Mindvalley Speaking & Influence Summit happening this June 26-28.
Eric Edmeades is the finest speaking trainer I’ve ever encountered. I believe this so deeply that I flew my 18-year-old son to Florida for a week just to train under him. Eric once told me a story I’ve never forgotten. He was backstage at a conference, about to go on, when a stranger ran up to him. This man had seen Eric speak six years earlier. And he started reciting Eric’s own story back to him — word for word. Not a framework. Not a statistic. A story.
The lesson I learnt from him is: “If you want your message to outlive the moment, put it in a story.”
Lisa Nichols is one of the most electrifying communicators I’ve ever witnessed. As a child, a teacher told her she was a bad speaker and a bad writer. She believed it for years. She went on to move millions of people to tears, to breakthroughs, to complete transformation.
The lesson I learnt from her is: “Your voice was never the problem. The story you tell about your voice is. And that story can be rewritten.”
This June, Mindvalley is hosting the Speaking & Influence Summit— completely free.
Last year, 75,000 people attended. This year, we’re bringing together Eric Edmeades, Lisa Nichols, Paul McKenna, Linda Clemons, Shadeh Zarai, and me — to give you the exact tools to find your story, own your voice, and communicate in a way that actually moves people.
I think about that lawn sometimes.
I was 22 years old. Bill Gates three feet away. The smell of barbecue. A young man from Malaysia who couldn’t bring himself to say hello — because somewhere inside, he already knew his story was going somewhere else entirely.
He just didn’t know how to tell it.
The story you tell is the business you build.
Don’t wait to tell your story — this is the summit I wish existed when I was starting out. It’s completely free to attend.
Be Extraordinary,
P.S. Before you go — head to the blog version and tell me in the comments: what’s the one story you’ve never had the courage to tell? The one that could build your business if you knew how. I read every single one.
