You’ve probably never noticed this, but something sinister happens whenever you go grocery shopping…
The ugly truth is, grocery stores are filled with marketing traps, designed to manipulate you into buying unhealthy foods.
So Vishen went undercover in a local supermarket to show you how the packaging, ingredients, and presentation of the vast majority of packaged foods are carefully designed to lower your guard and convince you that they’re healthy.
(Warning: You might just throw out most of the food in your pantry after you hear the truth!)
Why Sugar Isn’t So Sweet After All
This candid video with our founder Vishen Lakhiani exposing the labeling lies we’re exposed to every day at the grocery store has blown up on websites all around the world.
It’s been seen by tens of millions of people and shared across wildly popular platforms like Reddit and 9Gag.
But why is this topic catching so much steam today?
To put it mildly, people are frustrated.
No matter how hard most of us try to eat what we’ve been told is “healthy,” we end up either gaining weight or getting sick on a regular basis.
You can thank the deliberate misinformation from giant food corporations for that.
Because most of us know perfectly well that eating a box of donuts or a sleeve of Oreos for dinner isn’t exactly the path to optimal health.
What’s far less known, however, is all of the ways that food companies sneak sugar and toxic chemicals into products we’ve been told are perfectly healthy.
Beyond weight gain and lethargy, in study after study sugar has been closely linked to the development of diabetes, heart disease and tooth decay.
And if you’re trying to stay away from sugar, then get ready to whip out a translator because there are over SIXTY different names used for sugar on ingredients lists.
Some of the most unhealthy and sugar-rich products in the store often showcase sports stars right on the front label to give off the illusion that their product will help you be more athletic.
If that weren’t enough, items labeled “sugar free” on the shelves often have MORE sugar than their standard counterparts.
And this has all been consciously calculated and crafted by large food corporations to leave us lost on what we’re eating, so we continue to buy products that are detrimental to our health.
The Truth Behind the Low Fat Diet Fad
There’s a reason why we’ve been told to stay away from food with high levels of fat.
And it has next to NOTHING to do with our health.
The idea that the path to lasting weight loss and good health includes cutting out fats is just a flat out LIE.
As ironic as it may sound, consuming healthy fats is one of the fastest and most effective weight loss tools out there today. (Keto diet, anyone?)
But why are we led to believe that fats are destructive to our health?
The answer is simple: to deflect attention away from the sugar industry.
A revealing piece by The New York Times revealed how the sugar industry paid Harvard scientists nearly $50,000 to publish a study in the 1960s that linked saturated fat to heart disease instead of sugar.
On the contrary, Medical News Today reported that high fat and low carb diets have been found to create a positive impact on heart disease as well as type 2 diabetes, Altzheimer’s disease, etc.
But given what we were told at the time, a massive fat-free diet craze followed and sugar manufacturers took full advantage for decades to come.
Grocery store shelves across the world began being stocked with “low-fat” products which often contain far more sugar than the original versions.
And because sugar inherently stimulates our appetites, the more we eat the more we buy, so overtime this system of loading products with sugar has become the norm.
Now thanks to these “scientific” studies, it’s nearly impossible to find a packaged product in a grocery store across the developed world that doesn’t contain any variety of sugar.
So What Can We Do to Change It?
We hear this all the time, but it doesn’t make it any less true. If you want to make a change in any product or industry, you need to vote with your wallet.
Because the more of us that make a conscious choice to check our food labels and not support products that are laced with obscene amounts of sugar, the greater chance we have to take them off the shelves.
It’s also critical to get the facts out there and let people know the tricks and traps these companies are subjecting us all to, so share this video and spread the word!
And finally, if you want to uncover all the other lies we’ve all been told about nutrition and find out how you can gain freedom from foods that don’t serve you or your health, take a look at this free Masterclass with the founder of WildFit Eric Edmeades.