Lifebook: How to Create the Life You Love

11 min read -
Jon and Missy Butcher, founders of Lifebook and trainers of Mindvalley's Lifebook Online Quest
Table of Contents
Highlights: What’s it take to create the life you love? The answer: Lifebook Online. It guides you in designing a life that’s deeply ordinary yet profoundly extraordinary.

It happens to the best of us—life starts to feel mundane and idle. Like a bad relationship in desperate need of a breakup, you start feeling the need to break out of the stagnation and find yourself. How do you do that exactly?

Two words: Lifebook Online.

Sure, life might give you lemons. However, what this transformational lifestyle design system will help you do is create your unique lemon concoction, be it a lemonade, limoncello, lemon sour, or whatever it is that you fancy.

Woman on a swing in Bali, contemplating whether she needs Lifebook Online

7 Signs You Need Lifebook

Many of us are going through certain transitions in our lives, and every time we go through a transitional state, what happens is we go through a disruption,” explains Vishen, founder of Mindvalley, in an Instagram Live with Jon and Missy Butcher, founders of Lifebook and trainers of Mindvalley’s Lifebook Online Quest. “Transitions are not bad things. Transitions are moments where we re-invent ourselves.

That’s where Lifebook Online can help. It’s a program suited for those who want to change their lives. And here are a few more indications that Lifebook may just be what you need.

  1. Becoming a parent. With a little human under your care, there are areas of your life that should be re-evaluated, like marriage and intimacy.
  1. Getting into a new partnership or marriage. It’s important to align your life vision with your partner’s.
  1. Going through a heartbreak. When a relationship ends or the love is unrequited, it can disorient you. 
  1. Starting a new job or business. Money may be an enticing factor when you choose your career path, but it also may sacrifice the feeling of fulfillment.
  1. Feeling burned out. You may decide that whatever you’re doing in your life right now is no longer for you.
  1. Nearing retirement or adjusting to it. You may feel like you’ve lost your sense of purpose. If anything, you may even feel lost because there’s no longer a routine.
  1. Graduating from college. There’s always a pressure of “what’s next” when you graduate and with that kind of uncertainty, there’s a chance you will get a job you regret.

These life disruptions can absolutely be uncomfortable, but it allows you to create who and what the new reinvention of you is meant to be. And no one is more familiar with that concept than Jon and Missy.

Meet the Creators of Lifebook: Jon & Missy Butcher

Looking at the Butchers off-bat, they seem to have the life most people dream of. 

They’re artist-entrepreneurs who’ve founded over a dozen companies and organizations with philanthropic causes. Not only that, they’ve done it (or most of it) together, all while being married for more than 30 years.

They’re now grandparents of four. And with having that status, have you taken a look at them? They seem to redefine what it means to “age gracefully.”

In the 12 life categories (career, love life, finances, and so on), it seems like they have the Midas touch. This is all because they designed their life that way. 

Like Rome, the life transformation program wasn’t built in a day. It spawned from their struggle to balance their careers with their health, relationships, and sanity. 

In fact, it was Jon’s lowest point in his life when he suffered from a debilitating anxiety disorder that was the breaking point of it all. And that spurred the Butchers to explore a more conscious, holistic approach to their lives. 

You can watch Jon and Missy share more about their life and how Lifebook was born:

The Lifebook Story: Jon & Missy Butcher

How to Design the Love You Love With Lifebook Online

It’s not uncommon to feel like you’re just going through the motions. Or feel like you’re stuck in life. What’s more, it’s definitely not uncommon to feel that you are meant for something greater than society has written for you. 

These feelings can be frustrating and suffocating. They are, nevertheless, a wake-up call or a disruption, if you will.

The thing is, you deserve a wonderful life, don’t you think so? So here are steps to start creating the life you love.

Step 1: Make a conscious shift

The great thing about your life turning monotonous is your realization of it. Denis Waitley once said, “There are two primary choices in life: to accept conditions as they exist or accept the responsibility for changing them.” Now that you are aware, you can consciously do something about it.

With any change comes resistance, and it’s no different with personal growth.

At times, the resistance is external, where people feel it is their civic duty to impart their opinions of your life decisions to you. Other times, the resistance is internal, meaning it’s you versus yourself.

Take a moment and remember how you used to perceive life. Was it something you felt needed to be controlled, fixed, or changed? 

Now, imagine how it would feel if you let go of those feelings and you put your wholehearted trust in life. The shift would allow you to be more open to accepting and growing from every experience.

Step 2: Make your purpose clear

Knowledge is power.
Follow your passion.
Nothing worth having comes easy.

Raise your hand if you’ve heard one or all of these pieces of advice. Has it worked? Maybe for some of you, but probably not for most of you.

What once was sage encouragement is now a cliché phrase and should be blacked out from the glossary of life advice. Why? Because they tend to imply that a lack of knowledge, passion, or determination is the problem. However, it is not.

Don’t be mistaken, these words of encouragement are great as a stepping stone for getting you out of a rut. However, for creating the life you love, these cliché phrases just create confusion.

Words like “success,” “knowledge,” and “passion” are so overused that they’ve lost their real meaning. Simply put, they just aren’t specific enough. 

They’re not the advice that will catapult you to your ideal life. Aligning your life goals with these words is like putting a love letter in a bottle and throwing it into the ocean, hoping that Prince/Princess Charming will find it.

Think about this: if the vision for your ideal life isn’t specific enough, how can you know what to learn or why you should learn? How can you know who to network with or mentor? How can you live the life you love if you don’t know who you are?

Think of successful people you admire. Maybe it’s Bill Gates. Or maybe it’s Oprah Winfrey. Perhaps it’s Vishen. It could be Jon and Missy Butcher. These are people who accomplish what they set out to do for themselves. 

What do they do that makes them successful? They speak with precision. They have made their purpose with clear intentions.

And you can, too.

Step 3: Design your Lifebook

If someone gave you an empty book for you to fill with all the things you ever dreamed of having in your life, no holds barred, what would you write? What does that life look like to you?

Would you focus on your health and be more fit? Maybe have a better relationship with the people around you? Do you want to have a better relationship with money? And maybe a better relationship with yourself?

A life transformation empowers you to envision, design, and live your very best life on your own terms. And as Jon explains in an interview with Vishen, “If you have a desire for a successful, happy life, it’s up to you to discover how to satisfy that desire.

And that’s exactly what he and Missy did.

Listen to the full interview here:

What Students Are Saying About Lifebook Online

Jon and Missy’s ultimate life mission is not only to create the best quality of life possible for themselves and those they love but to help others do the same. 

There is more than 2,000 success Lifebook stories of those who’ve taken the program. Here are some reviews to highlight:

Lifebook Online student

Rondi Pruitt reinvigorated her love life with her husband overnight

After the program, my love life changed. It feels like almost overnight. I am more in love with my husband and we are connecting on a much deeper level. 

I decided I wanted an amazing love life and why I wanted it; I made a shift in myself and that shifted our marriage in the process. You cannot go through this program and not make changes. I am grateful for this program.

Mindvalley's Lifebook Online student

Jean-Pierre Perreault regained control of his life after a separation

After separation, and with the 2020 pandemic which dragged my business down, I needed a boost to clear my mind of the mess the last few years had brought to my life. Lifebook has helped me to clarify the vision I have for my life. 

I tried to keep it to simple strategies to implement. I also have all visions of each category thought through for the first time in my life. The process is in progress, and I feel in control.” 

Mindvalley's Lifebook Online student

Gaby W. completely reversed aging

When I did Lifebook in the spring of 2017, I came across Jon’s picture of his body at the age of 29 and 49. 

Over the past 10 months, I have completely changed my diet and exercise and now, at the age of 51, I have the body back that I had at 17! I hope this picture will challenge subconscious beliefs and inspire others to do the same.

Mindvalley's Lifebook Online student

Nancy Bouchard beat chronic pain and transformed her health and fitness

I returned to the gym after struggling with chronic pain and have been gaining muscle mass and strength like it’s the easiest thing in the world. I work out four times a week, and because my goals and why I want to be in the best shape of my life are crystal clear, it makes it fun and easy. 

Going through the Lifebook Online process has put me back in the driver’s seat again.

Mindvalley's Lifebook Online student

Jawhara Al Haddad discovered every aspect of her life is connected

Thanks to this program, I was able to open my mind to the other structures of life.

As a fresh graduate, I was only thinking of my career and financial structures. It never came to my mind that there are structures that I can have full control of it (e.g., health and fitness), and improving those easy structures can improve my life and boost my career and financial structures.

Finally, I feel that I have control over my life, which has lifted up my mood. Thanks again!

Mindvalley's Lifebook Online student

Darrell Murphy launched his dream business

I have now set up and started my own business in coaching and personal development. My first promotion starts this weekend and I have been booked to do my first public speaking gig….”

Lifebook Online: Frequently Asked Questions

Lifebook Online is quite a comprehensive goal-setting program, and there are bound to be the whats, whys, and hows. 

So here’s a round-up of answers to five FAQs. If you’re searching for more, you can find them at the Mindvalley Support Center.

I have done many workshops. Why will this program work?

Jon:If you have a desire for a fulfilling, successful, happy, and balanced life, it’s up to you to learn how to satisfy that desire. So hopefully, that sort of self-empowerment switch will get flipped in your life during this course.

We are going to share with you the methodology to empower you to understand where you want to take your life and how you want to get there. But make no mistake about it, you are the author of your own life. Our job is to help you get from the passenger seat of your life to the driver’s seat of your life. It’s as simple as that.” 

How to craft your strategy when you don’t know the path?

Jon:Our experience has been the following: when you’re trying to accomplish something big and important, the most important thing for you to understand is the ultimate vision of what you’re trying to achieve — your North Star. 

You want that ultimate vision (as clear as you can possibly get it) and the next step. Those are the two most important things you’ve got to understand. Everything else in the middle is fluid.

As long as you know where you’re going and where you need to put your next friggin’ step, you are on your way.

What if I can’t figure out my purpose or my vision quickly?

Jon:You can do this. You absolutely can do this. … Read our thousands and thousands of testimonials and tell me if you find one that says, ‘This was too hard for me. I wasn’t able to do it.’ 

With a little help, you can define what your ideal body would look like; that’s not so hard. It takes courage, but you can define that. With a little help, you can define what your ideal love relationship would look like. You can define how much money you would really like to make if you have the courage to just say it. And then, you can think through what kind of career would create that kind of financial abundance. 

You absolutely can do this. So just dismiss worry and doubt for a couple of weeks, and let’s see where we can go with this thing.

I’m in a long-term relationship and I am the only one doing Lifebook. Will this help or hinder our relationship?

Missy: If they’re not interested in personal development, that’s okay. I would say: just do it. Do you. Do it all the way and what will probably happen — what usually happens — is that your partner’s going to notice. 

And if you have such an open relationship, you can start sharing, ‘Hey, I’m doing this new thing. Would you like to read my vision for my love relationship? It includes you.’ You can introduce the things to them gently, but just be really super compassionate and conscious.”

Jon:The very best case scenario would be: do this program, let the transformation happen, let your light shine, and let your example be what wins your spouse over.

What if you feel you are starting from zero?

Missy:It can be overwhelming, there’s no doubt about that. If you don’t even know where to start, trust the process. Just start with the first exercise and keep putting one foot in front of the next.

Jon: There’s something interesting about your vision because only you can do that. No one else can create your vision for you. … This program is about understanding that you are the decision-maker and the center of your own existence. You control so much more than you realize.

Jon and Missy Butcher, founders of Lifebook and trainers of Mindvalley's Lifebook Online Quest
Jon and Missy Butcher, trainers of Mindvalley’s Lifebook Online Quest

Create Your Life, Write Your Lifebook

Jon and Missy Butcher now live the “impossible” life. And taking inspiration and getting guidance from them, there’s every reason you can live yours, too.

Join in on a free Lifebook Online Masterclass with Jon and Missy to identify what exactly it is that you want to accomplish, who you need in your life to achieve it, potential setbacks that may arise, and exactly what you need to overcome them.

Now, here’s a little note to leave you with: Vishen once asked the Butchers, “Why is it that so many people never live an extraordinary life?

It doesn’t occur to most people that they could have an extraordinary life,” Jon replied.

Lifebook was created to do just that — allow you to create a unique and profoundly extraordinary life. A life you wrote so you can live a life you love.

Recommended Free Masterclass For You

Design a Life So Amazing, You’ll Want to Live It Over and Over and Over Again

Discover the 12 categories of the Lifebook system and the four critical questions to ask yourself. Join Jon and Missy Butcher in this free masterclass so you can begin moving towards your dream life.Reserve My Free Spot Now

Tatiana Azman

Tatiana Azman

Tatiana Azman is the SEO content editor for Mindvalley and a certified life coach. With a background in spa and wellness as well as having gone through a cancer experience, she's constantly on the lookout for natural, effective ways that help with one's overall well-being.
Written by

Tatiana Azman

Tatiana Azman is the SEO content editor for Mindvalley and a certified life coach. With a background in spa and wellness as well as having gone through a cancer experience, she's constantly on the lookout for natural, effective ways that help with one's overall well-being.
Jon and Missy Butcher, trainers of Mindvalley's Lifebook Quest
Expertise by

Jon and Missy Butcher are the founders and trainers of Lifebook. They’re serial entrepreneurs, lovers, and adventurers with a life most people would call “impossible.”

Coming from a life of financial and emotional hardship in their youth, Jon and Missy have now founded 19 companies together and co-own the Precious Moments family of companies, which has made over $10 billion in sales.

How we reviewed this article
Mindvalley is committed to providing reliable and trustworthy content. We rely heavily on evidence-based sources, including peer-reviewed studies and insights from recognized experts in various personal growth fields. Our goal is to keep the information we share both current and factual. To learn more about our dedication to reliable reporting, you can read our detailed editorial standards.

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Fact-Checking: Our Process

Mindvalley is committed to providing reliable and trustworthy content. 

We rely heavily on evidence-based sources, including peer-reviewed studies and insights from recognized experts in various personal growth fields. Our goal is to keep the information we share both current and factual. 

The Mindvalley fact-checking guidelines are based on:

To learn more about our dedication to reliable reporting, you can read our detailed editorial standards.