Mind 4.4 min read

Which “Brules” Are Holding You Back?

by Vishen Lakhiani July 11, 2018

Which “brules” are you blindly following?

We all absorb the cultural norms of our society, but we often forget to question whether these are serving us — or limiting us.

Vishen Lakhiani, the founder of Mindvalley and author of The Code of the Extraordinary Mind, coined a term for these limiting rules: “brules,” otherwise known as “bullshit rules.”

In this short video, you’ll discover why these “brules” are so dangerous, and how to begin questioning the unconscious, insidious limiting beliefs you may be holding.

5 Common Brules


1. Hard Work Equals Success

This brule is one a lot of well-meaning parents pass down to their children. Yes, if you want to be successful, you will have to do some hard work. But that doesn’t mean you should spend 60-80 hours toiling over work you don’t care about. And it doesn’t mean you have to sacrifice all of the other areas of your life in order to get ahead in your career. Working smart is often more important than working hard.

2. The Pursuit Of Money Is Inherently Bad

You need money to live in this world. Period. So why is something so vital to our lives so demonized?

The answer is that we tend to conflate the pursuit of money with the negative things people do and become in the name of money. We believe that money = greed. But money is simply a way to show the value for the time, energy, and services you provide. It’s okay to want more money. It’s okay to not give away your services for free. In fact, you do yourself and the other person a disservice if you’re not valuing yourself enough. Many of us have trouble asking for a raise, negotiating our prices, and openly admitting we care about money. But wanting to sustain yourself is not greed; it’s common sense.

3. Love Is Painful

So many movies, books, and shows confuse pain for love. If you argue, you must be passionate. If your partner is jealous, then you’re desired. And if you’re feeling depressed over someone, that’s love. But that’s not love. That’s envy. That’s anger. That’s sadness.

Loving someone is easy, even if being in a committed relationship with someone isn’t always easy.  Still, these negative emotions shouldn’t define your relationship. If you start to experience more pain than love, it’s time to take a deep look at your relationships.

4. People (Or Groups Of People) Are Inherently Bad

This brule inevitably comes up when people start talking about humanity. Yes, mankind is capable of destruction and cruelty — but we’re also capable of loving deeply, making huge sacrifices, and feeling profound empathy.

The idea that people are inherently bad keeps us from believing we could learn to be better. It allows us to too easily dismiss people who look different or value different things than we do. It also keeps us from asking why people act in ways that hurt other people (hint: it usually has a lot to do with upbringing).

5. Your Success Should Look Like Someone Else’s Success

Instagram, Facebook, Snapchat, LinkedIn.

Never before have we lived under a constant barrage of what “success” looks like for other people, from social media influencers to Olympic athletes to world leaders. Ultimately, that might be what success looks like for them but that doesn’t have to be what success looks like to you.


Do you believe that you need to work hard to be successful?

Like most people, your answer is most probably ‘yes’. After all, it’s what we’ve all been brought up to believe.

The problem is that when you believe this, you start to lose yourself to the grind. You start to associate success with pain and struggle.

But What If You Didn’t Need To Suffer To Be Successful?

Wouldn’t That Be Far More Sustainable?

If That Sounds Good To You, Then...Join Vishen Lakhiani’s FREE Masterclass, Where He Shows You How You Can Attain Success Without Having To Suffer For It.

You’ll also learn,

The Myth of success, where Vishen reveals the ultimate myth of success that keeps us locked in mediocrity and prevents us from achieving our goals,

A simple daily practice that will allow you to notice more positive opportunities throughout your day. This will allow you to see just how malleable reality is, and how you can bend it in your favor.

Understand the Four Key Stages of Human Consciousness, and how to identify where you are today, so you can accelerate your personal evolution. Understanding which stage of consciousness you’re at will tell you how best to maximize your growth so you can accelerate your transformation!

Get Proven Tools To Instantly Awaken Your Limitless Potential On This Free Masterclass

What brules have you discovered to be present in your life? Share it with our community in a comment below.

by Vishen Lakhiani
Vishen Lakhiani is the Founder and CEO of Mindvalley; the transformational education company which brings the world's best teachers and authors together to revolutionize education worldwide. He leads a team of 250 people from 49 countries building personal growth programs with cutting-edge learning technology and real-world events across the globe. Vishen is an entrepreneur, speaker, philanthropist, and a former board member of the XPrize Foundation. He is also the author of the New York Times bestseller and #1 book on Amazon, The Code of the Extraordinary Mind.

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