Social media used to be a medium for connecting with friends. Now, it’s a marketing strategy that you can’t ignore if you want to grow a business. Capitalizing on trending platforms can help you grow your network, generate leads, and connect with potential clients.
Social media is a gold mine for coaches. However, with the popularity of platforms rising and falling each year, it can be confusing where to focus your marketing efforts.
Let’s take a look at what social media marketing for coaches looks like in 2024 and which channels you can try to use to expand your audience.
The benefits of being on social media for coaches
Getting on social media isn’t just about the likes of coaches; it can provide some tangible benefits that can grow their business. Let’s look at some of these.
1. Lead generation
Companies and service providers turn to social media because it’s a great source of inbound leads. Professionals can build a large following and establish themselves as experts by sharing valuable content.
As a coach, you can use it to host live sessions and upload informative reels that give your audience a taste of what it’s like to work with you.
2. Increased visibility
Social media is a great way to reach a wider audience and advertise your coaching services to them. You can share your achievements and credentials and grow your brand’s visibility online.
3. Professional networks
Social media is home to large professional networks. You can use them to connect with industry leaders and other coaches to gain industry insights.
An open network also makes it possible for clients to refer you to others.
4. Share reviews
Social networks are great places to feature your testimonials and case studies of successful client relationships. You can also reach out to people you’ve worked with to get feedback about your services or to fill out your market research surveys.
Which social media platforms are best for coaches in 2024?
Mainstream platforms like Facebook and Instagram are great ways to connect with a large pool of people.
However, they may not always be ideal for finding clients who match your target audience profile. They also make it difficult to stand out in an oversaturated network and to monetize your following.
So here’s a refreshing list of up-and-coming platforms that you can tap into to attract clients on social media.
1. Octi
Octi is a new social network that uses augmented reality to connect people in real life. Members can create videos using objects and scenes and earn Octi digital coins as more people get involved.
The platform can be used to host coaching classes and become an alternative revenue form, thanks to the digital currency system being set up by it. It also lets you tap into the field of AR, a place where coaches have not yet made their mark.
Why you should use this platform:
- Experience augmented reality with interactive filters and effects.
- Connect with people through shared interests within your niche.
- Showcase your creativity and personality with storytelling features.
2. CloutHub
CloutHub is an ad-free social network for civic, social, and political empowerment and engagement. Users can participate in intelligent discussions and debates, view and share content, and join groups. People use the platform to get the latest news and access valuable resources.
As coaches, gaining a following on CloutHub can help your potential customers see the kind of social work you take up in real time, as well as understand how you can make an impact on the world through your coaching classes. It can also help them gain confidence in the value of your training.
Why you should use this platform:
- Engage in meaningful discussions.
- Access a diverse range of perspectives from influencers and experts.
- Join communities aligned with your interests and values in your niche.
3. Clubhouse
Clubhouse is a popular audio-based social app that allows users to host discussions on any topic. Participants can listen, raise their hands to contribute, and host their room.
Clubhouse can be your go-to app to interact with your followers live and host themed discussions around topics related to your niche. The unscripted, audio-based nature of Clubhouse gives you an effortless way to get to know your audience.
Why you should use this platform:
- Participate in live audio conversations with thought leaders and industry experts.
- Network and build connections with professionals in your field.
- Gain insights and knowledge on various topics through engaging discussions and panels.
4. X Spaces
X (formerly Twitter) Spaces lets you facilitate live audio conversions if you have over 600 followers. Rooms can host both small, intimate conversations and larger discussions with thousands of listeners. Listeners can respond with an emoji, view pinned tweets, follow captions, send a direct message to the space, and ask to speak.
It works similarly to Clubhouse, with the added feature of sharing media. This makes it easier for coaches to host discussions while simultaneously connecting with others in their niche.
Why you should use this platform:
- Collaborate with clients in virtual workspaces.
- Streamline project management and communication.
- Foster creativity and innovation with interactive elements.
5. HalloApp
HalloApp is a social networking app for family, friends, and colleagues. It’s ad-free and doesn’t collect personally identifiable information; chats have end-to-end encryption, so even HalloApp employees can’t read your chat.
This app is particularly great for coaches who have one-on-one clients and deal with sensitive, private matters. The security features are top-notch and can give your clients a sense of privacy and discretion.
Why you should use this platform:
- Use private and secure messaging without ads or algorithms.
- Share customizable photo albums and stories.
- Stay connected with people around the world through voice and video calls.
6. Yubo
Yubo is a live-stream social media platform that’s particularly popular with Gen Z. You can start a live video chat with up to 10 friends and invite other like-minded people from various communities.
Yubo is an excellent platform for coaches who work with a younger audience to host demos of their coaching sessions and attract new clients.
Why you should use this platform:
- Meet new people and expand your network in a fun and interactive environment.
- Host live streams and events.
- Connect with like-minded individuals through shared interests.
7. MeWe
MeWe is an ad-free social network famous for its attention to privacy. Users own their content, customize their interactions, and have control over their privacy. MeWe does not share user information with advertisers. It also has fun features like dual-camera videos and MeWe stories.
With more and more people concerned about data privacy online, MeWe has been gaining popularity in recent years. It’s like a more secure version of Instagram with less censorship for coaches to worry about.
Why you should use this platform:
- Protect your privacy with end-to-end encryption and data ownership.
- Engage in meaningful conversations without ads, algorithms, or tracking.
- Join groups and communities centered around your values.
8. Honk
Honk is a new real-time messaging app with no chat history or “send” buttons. Users can see all messages typed in real-time, but pauses and emotions are usually overlooked.
Life coaches will find this app particularly useful to help their clients slow down, organize their thoughts, and refine their first responses in the form of messages.
Why you should use this platform:
- Share moments and updates with clients in a private space.
- Stay connected through real-time messaging, voice notes, and video calls.
- Collaborate on projects and events with shared calendars and to-do lists.
9. Quest
Quest is a career advice app that lets you listen to experts share their thoughts in a less polished manner (unlike highly edited podcasts).
As a coach, you can chime in to share your expertise about topics valued by your niche. This way, you can grow your personal brand and find people who are keen to learn from you.
Why you should use this platform:
- Host virtual coaching sessions and workshops within immersive Quest environments.
- Showcase your coaching expertise by creating and sharing custom content.
- Connect with potential clients in communities and forums.
10. TikTok
TikTok isn’t really a niche platform anymore; it now has over a billion monthly active users. With eight new users joining TikTok every second, the platform doesn’t seem to be slowing down.
While many still associate it with Gen Z dance challenges and prank videos, it’s now used by all major brands, breaking down their message into 15-second reels. TikTok is a platform where coaches can tap into a younger but highly influential audience that can quickly turn into new enrollments.
Why you should use this platform:
- Showcase your expertise through engaging, short-form videos.
- Connect with a global audience and build a loyal following.
- Discover trends and communities tailored to your niche.
11. Discord
Discord was launched in 2015 as a niche app for the gaming community. Since then, it has become a major player among chat-based social media platforms, reaching 150 million monthly active users. Communities use video, audio, and text features to chat about everything from dating shows to sports.
Coaches can use Discord to create their own channel or server (a collection of related channels on a topic) to initiate genuine conversations. This allows you to build meaningful relationships and gain valuable client insights, especially for group coaching.
Why you should use this platform:
- Communicate and collaborate with clients in an easy-to-use messaging app.
- Customize your experience with text, voice, and video channels for seamless communication.
- Share and discover resources within your clients.
12. Twitch
Twitch isn’t new; it has a whopping 15 million active users, mostly in the gaming space. It’s a video streaming platform where you can host public live sessions. Games still dominate the platform, but streamers are creating all sorts of content, from cooking shows and makeup tutorials to music performances.
As Twitch continues to expand its reach beyond the gaming community, it gives you a chance to reach new audiences within your niche. You can create your own branded channel, work with Twitch influencers, or buy ads on the platform to promote your coaching business.
Why you should use this platform:
- Get to know your audience through live streams in your niche.
- Host your live streams to showcase your expertise.
- Connect with like-minded communities in your niche.
13. Patreon
Patreon lets you share exclusive content with your subscribers. If you already have a loyal following on other platforms, it lets you monetize your audience through monthly memberships or pay-per-post plans.
You can set up shop for free; however, it takes a percentage of your sales in exchange for using the platform. If you’re frustrated with the monetization models of crowded social media platforms, Patreon is an alternative that lets you take control of your earnings.
Why you should use this platform:
- Build a loyal community of clients by offering exclusive content and resources.
- Provide personalized coaching services and perks to patrons.
- Engage with potential clients through Patreon-exclusive Q&A sessions.
What type of content should coaches share on social media?
The power of social media for coaches is undeniable. But with various platforms and diverse niches, crafting the perfect strategy can feel overwhelming.
Here’s how to tailor your social media presence to resonate with your unique audience:
Social media marketing for life coaches
Need actionable social media tactics as a life coach? Here are some that are designed to skyrocket your reach and empower more lives through your unique coaching magic:
- Inspire with authenticity. Share personal and relatable stories that showcase your journey as a coach.
- Offer bite-sized wisdom. Post quick tips, quotes, or questions that inspire reflection and self-discovery.
- Host live Q&A sessions. Create a safe space for open dialogue and encourage audience participation.
- Run challenges or contests. Motivate engagement with daily affirmations or goal-setting challenges.
- Partner with other life coaches. Collaborate on live chats or joint workshops to expand your reach.
Social media marketing for business coaches
If you’re a business coach and looking to attract clients, amplify your brand, and explode your company’s growth, here’s how you can do so:
- Share case studies and client testimonials. Quantify your impact by showcasing real-life success stories.
- Host “Ask Me Anything” sessions. Address common business challenges and demonstrate your expertise.
- Offer free, downloadable resources. Provide valuable tools like checklists, templates, or guides.
- Run polls and surveys. Gauge audience interest and tailor your content accordingly.
- Go live to discuss industry trends. Share insights and predictions to establish yourself as a thought leader.
Social media marketing for health coaches
Here are some powerhouse social media strategies that’ll attract your dream clients and turn likes into thriving health coaching:
- Create visually appealing recipes. Share healthy, delicious meal ideas that inspire culinary exploration.
- Debunk common myths and misconceptions. Offer evidence-based information to educate your audience.
- Partner with local fitness professionals. Cross-promote and offer joint challenges or workshops.
- Host live workout sessions. Demonstrate exercises and answer questions on healthy movement.
- Share client progress stories. Celebrate their achievements and motivate others on their wellness journey.
Find high-paying clients with proven strategies
Social media marketing for coaches can often feel overwhelming. However, by focusing your energy on the right platforms, you can find new opportunities to connect with your niche and establish yourself as an expert in it.
If you want to explore other proven strategies to find high-paying clients that stick with you, join us in the free Become a Mindvalley Certified Business Coach masterclass.
You’ll learn the tools and tactics used by the world’s best coaches to find, engage, and nurture long-term relationships with their ideal clients.
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