I’m in Spain this week.
I’m celebrating my birthday with a small group of close friends. And for my birthday experience, I took them to see a flamenco show.
Not the flashy, tourist kind.
The real thing.
Low light. Raw guitar. A small room where you can see every line on the dancers’ faces.
And that’s what struck me first.
Their faces.
They weren’t just performing steps.
They were telling stories—of heartbreak, resilience, pride, longing.
You could see entire lifetimes etched into their expressions.
These were people who had lived.
And something inside me paused.
I caught myself thinking:
Their lives must be fascinating.
What would it be like to live a life like that?
Then a playful thought followed.
If I wanted to understand that life…
Why wouldn’t I just learn flamenco?
Not casually.
Not “once a week after work” learning.
Flamenco in London, squeezed between meetings and emails, would be like learning to surf in a bathtub.
So I asked a different question.
What if I did it properly?
What if I moved to southern Spain for a week?
Took daily flamenco classes.
Immersed myself in the culture.
Late dinners.
Struggled through Spanish.
.
Lived—briefly—a different life.
And that’s when something clicked.
I realized I’ve started thinking about life differently.
Over the last few years, AI and leverage have quietly changed everything for me.
What used to take 50 hours now takes one. Teams of 20 have become teams of two or three.
As a result, I’m building multiple new companies alongside Mindvalley with tiny teams, massive leverage, and far more freedom than I ever imagined possible.
But here’s the unexpected side effect of optimization:
It gave me time.
And time, I’m realizing, isn’t meant to be endlessly reinvested into more work.
It’s meant to be lived.
So I decided to test a radical idea.
I’ve committed to taking one full week off every month to deeply immerse myself in a different life—learning something new in the place where it truly belongs.
Some examples of what’s coming:
I’m considering spending a week living with monks in a Greek Orthodox monastery near Thessaloniki. No phone. No electronics. Waking at 5 a.m.
Working the land. Eating simple meals. Praying. Meditating. Napping in the afternoon. Cooking together. Sleeping as the sun sets.
Silence.
Simplicity.
Presence.
I briefly thought about moving to Paris to learn bartending… and then realized that probably wasn’t the direction my nervous system or my liver wanted to go.
So instead, I’ll spend a week in Paris learning French cooking, the way it was meant to be learned.
Each immersion follows two simple rules:
Rule #1: Meet locals.
Not wealthy. Not influential. Not “network-worthy.” Just locals. The baker. The bartender. The monk. Ordinary people living ordinary lives—because their stories are often the most eye-opening.
Rule #2: Learn the skill where it was born.
Flamenco in Spain. French cuisine in Paris. Orthodoxy in Greece.
No shortcuts. No simulations.
This curiosity isn’t just intellectual; it’s physical too.
As much as I love my current training, I’m now exploring entirely new relationships with my body. Pilates. Yoga. Aikido. Ways of moving I would never have touched before.
My goal is simple and slightly absurd:
I want to be in better shape at 60 than I was at 21, when I was 19 and representing Malaysia in the U.S. Open for Taekwondo.
And then there’s the biggest shift of all, now that I’m turning 50.
I’ve decided to stop chasing money.
If my company reaches a billion-dollar valuation, great.
Nice milestone.
But it’s no longer a requirement.
My goal now is this: Live 100 lives before I die.
I will be a flamenco dancer.
A monk.
A Bedouin.
A French cook.
Maybe even a barista.
Each for a week.
100 weeks.
100 lives.
This is worth more to me than a billion dollars in net worth.
I start today.
I’ve officially signed up for a week-long stand-up comedy immersion in London.
And yes, you’ll be seeing me perform in comedy clubs soon.
I’ll be sharing these experiences as I go, what I learn, what breaks me open, what surprises me.
And I’d love to hear from you too.
If you could live a different life for one week every month…
What would you study?
Where would you go?
Who would you want to live alongside?
Share them in the comments. I read them. They shape what comes next.
Thank you for being part of this journey, and this chapter of my life.
Here’s to living many lives.
P.S. If this idea of living many lives resonates with you, you’ll enjoy what’s coming next.
On January 18, we’re bringing together Social Media Summit Highlights:
This is a LIVE curated selection of the top-rated sessions from our recent summit.
You will learn how to build visibility, leverage, and impact in the modern world from Brendan Kane, Prince EA, Marie Forleo, and me.
Now, if you’re curious how ideas turn into movements on social media (and how people design lives with more freedom once they have an authoritative personal brand), I’d love for you to join us there.
