Your Sales Integrity Can Make You a Kickass Life Coach—Here are 3 Pillars to Use

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Highlights: A six-figure coaching business is possible without being pushy. Ajit Nawalkha, co-founder of Mindvalley Coach, shares sales integrity approaches you can try.
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Many coaches think that making a sale means sacrificing their integrity. If that’s you, it’s probably why you hate the process.

You love your clients, and you’re dedicated to helping them achieve results. If only you could get them through the door…

If that’s not happening, it’s not because you lack the skills. It’s not because you don’t have passion or ambition, either.

It’s because you want to keep your sales integrity. And no one ever hits their targets if they do that, right?

Wrong.

You don’t have to be pushy to call in a long line of high-paying clients. Quite the opposite.

You can sell millions of dollars worth of events, sessions, and programs by ditching the sleaze factor during a sales conversation.

Try these three pillars of integrity in sales from Ajit Nawalkha, the co-founder of Mindvalley Coach, to set yourself up for success the next time you’re pitching a client.

First Pillar: Focus on Connection and Conversation

We’re more connected now than at any other time in human history. But we’re also more disconnected in very crucial ways than ever before.

We thirst for real human relationships. As we spend more and more time online, we drift further and further away from face-to-face conversations and genuine relationships.

That’s why it’s so important to demolish that distance. To create an emotional bond even if you’re on a sales call with a client who is oceans apart from you.

How do you achieve that? By focusing on authentic connection and conversation—not on selling.

Talk to your clients. Ask about their lives. Find out what makes them happy and what makes them sad.

Allow them to reveal their goals and dreams (the real ones and not the ones they think everyone wants to hear). Truly see them for who they are—vulnerable, flawed, amazing human beings on a journey to reach their highest potential.

When you bring your heart and soul to every sales conversation in this way, you’ll succeed every single time. Because your potential clients will feel seen, heard, and understood.

They’ll experience the power of an authentic, unapologetic human connection, and they’ll feel compelled to work with you.

And you’ll make that sale. Without even trying.

happy client during a coaching session

Second Pillar: Bring Your Whole Self to the Table

You will become a master at authentic selling. Why? Because you’re a coach.

And, as a coach, you care. Deeply.

You want to create positive transformations for people. Your heart is already in the game. So there’s no need to try to be a “salesperson” or to try to practice ethical sales.

Instead, take a deep breath and be yourself. That’s all you need.

Allow the real you to shine through. The “you” who dreamed of becoming a coach. The “you” who cannot think of anything better in this life than making a great living helping others.

When you bring your authentic self to the table, your clients will feel your love, your commitment, and your desire to help.

This is what sells. This is what inspires clients to pick one coach over another. Not credentials or testimonials—although those are helpful too.

When it’s down to the wire, your clients will choose to work with you because they can feel how much you care.

So ditch those sales methods that don’t feel right, and the frameworks and strategies that don’t align with you. Instead, be yourself.

It’s the secret to selling with integrity and hitting hundreds of thousands—even millions of dollars—in sales.

Third Pillar: Create Transformations

Don’t wait until you’re in a paid session to be a coach.

Be a coach. All. The. Time.

And that includes sales conversations.

When you get on that call, ask what your client is struggling with. Do everything in your power to help. Reach deep into your coach’s toolkit and help them find the solution they need.

Even if you can’t come up with a full solution, give them something that they can work with. Something they can take action on as quickly as possible.

Create that transformation. It’s a taste of all the good things to come when your client decides to work with you.

They’ll appreciate your concern. They’ll love that you care. They’ll find themselves drawn to your work.

Serve first and always.

When you do this, your packages and events will sell themselves.

Unlock Your Coaching Mastery

Commit to using these three pillars of sales integrity, and take action the very next time you’re in a sales conversation with a potential client.

You’ll find that when you choose congruence and alignment, you’ll start to hit your biggest sales goals you never thought were possible.

The best part?

You’ll get to do it all by sticking to your values and beliefs and staying true to who you are.

Learn how you can build a profitable coaching career that reliably delivers the income you want without sacrificing your values. Join the free Become a Mindvalley Certified Life Coach masterclass today.


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Annamaria Nagy

Annamaria Nagy

Annamaria is a freelance writer for Health + Wellness and Transformational Education brands. Formerly, she was the writers lead and the head of SEO at Mindvalley. She works with coaches and mission-driven brands to amplify their impact with strategic, value-driven copywriting.
Written by

Annamaria Nagy

Annamaria is a freelance writer for Health + Wellness and Transformational Education brands. Formerly, she was the writers lead and the head of SEO at Mindvalley. She works with coaches and mission-driven brands to amplify their impact with strategic, value-driven copywriting.
Expertise by

Ajit Nawalkha is the co-founder of Mindvalley Coach (formerly known as Evercoach by Mindvalley) and a world-leading business coach. Ajit’s passion is to make the world a better place and empower entrepreneurs to be the change the world needs.

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Mindvalley is committed to providing reliable and trustworthy content. We rely heavily on evidence-based sources, including peer-reviewed studies and insights from recognized experts in various personal growth fields. Our goal is to keep the information we share both current and factual. To learn more about our dedication to reliable reporting, you can read our detailed editorial standards.

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Mindvalley is committed to providing reliable and trustworthy content. 

We rely heavily on evidence-based sources, including peer-reviewed studies and insights from recognized experts in various personal growth fields. Our goal is to keep the information we share both current and factual. 

The Mindvalley fact-checking guidelines are based on:

To learn more about our dedication to reliable reporting, you can read our detailed editorial standards.