Nir Eyal is an international best-selling author and a leading expert in focus and habit formation.
His journey began when he was struggling with obesity and a lack of focus, which inspired him to delve into human behavior research.
This pursuit led to pioneering work, resulting in a series of best-selling books and recognition as “The Prophet of Habit-Forming Technology” by The M.I.T. Technology Review for his role in co-founding companies that build habit-forming products.
His work has been featured in Time, Harvard Business Review, and other major publications. And it’s in his collaboration with Mindvalley, Becoming Focused and Indistractable Quest, where Nir aims to equip people with the tools to thrive in a distracted world.
