How to deliver a masterful speech with the S.P.E.A.K. formula

I just came off the stage at a longevity conference here called the Hololive Summit to a standing ovation. Standing ovations are like spotting a unicorn in your backyard—magical, rare, and a joy to behold. Yet lately, they’ve been showing up at nearly every talk I give. 

The secret? I started using a different formula for my talks—a five-step framework called S.P.E.A.K. that turns any speech into a full-blown transformation. Today, I’m handing you the keys.

Credit where it’s due: this formula comes from Eric Edmeades, our lead teacher in the Mindvalley Speaking & Influence Mastery Program (kicks off July 1). He taught me these deceptively simple moves, and they’ve become my “speech GPS.” I’ve taken the initial learnings from Eric and adapted them to my own style. What I’m presenting here is the essential model that you can copy, adapt, and apply to YOUR speeches.

It’s called the S.P.E.A.K. model. 

Ready to SPEAK magic? Let’s go.

Who is this for?

• Startup founders pitching investors and craving that “where do I sign?” spark
  
• Team leaders tired of watching everyone’s attention drift in Zoom calls
  
• Aspiring keynote artists who want to stop apologizing for “just okay” talks
  
• Anyone with a message longing to land and ignite real change
  

If you’ve ever worried your best ideas were vanishing into thin air, you’re in the right place.

First, this framework is illustrated in the simple diagram below. 

Introducing S.P.E.A.K.

S-P-E-A-K.: Five moves. One flow. Zero fluff. A blueprint your audience will feel in their bones.

1. Story – Spark attention with a vivid anecdote.
   
2. Principle – Crystallize the lesson into a golden “aha.”
   
3. Evidence – Satisfy skeptics with proof tight enough to hold.
   
4. Application – Turn theory into action with a micro-experience.
   
5. Knockout Close – Deliver an encore finish that lingers.
   

Simple, isn’t it? But let’s go deeper. 

1. Story

Why it matters: Stories hijack the brain’s attention circuits before the rational mind can object.

How you do it: Choose an anecdote—personal or borrowed—that crackles with emotion. Don’t just narrate; dramatize: bring in the sounds, the smells, and the sweaty palms.

Generic example: Imagine you’re talking about overcoming procrastination. Start with the night you binge-watched three seasons of your favorite show instead of working on that big project. Describe the guilt as a lead weight in your chest, the clock ticking like a metronome mocking your delay. Stop at the emotional peak: the moment you almost hit “submit” but didn’t.

2. Principle

Why it matters: Once you’ve lit the emotional fuse, your audience craves meaning. The Principle is the distilled insight they carry home.

How you do it: Boil your takeaway into one crisp line—make it spicy enough that it begs to be shared.

Generic example: From the binge-watch story:

“Momentum builds the minute you decide to start.”

This one-liner reframes guilt into power: starting is the real victory.

3. Evidence

Why it matters: Inspiration without proof feels like empty hype. Evidence bridges the gap between “that’s cool” and “I believe you.”

How you do it: Mix three flavors of proof—

• Data point (e.g., “A 2022 Gallup study shows 60% of high-achievers use micro-tasks to kickstart big goals.”)
  
• Case snippet (e.g., “My colleague Laura tried working for just five minutes on her novel every morning—and six months later, she’d written 40,000 words.”)
  
• Metaphor (e.g., “Starting is like tipping over the first domino—the rest follow.”)
  

Generic example for our momentum principle:

— Data: “Stanford neuroscientists found that completing tiny tasks triggers a dopamine hit that fuels motivation.”
— Demo: “I challenged myself to write one sentence at 6 a.m. for a week—and by day 4, I was up at dawn, hungry for more.”
— Metaphor: “That first sentence is the spark that lights your entire creative bonfire.”

4. Application

Why it matters: Knowledge alone is pointless; action cements transformation.

How you do it: Give people a bite-sized exercise they can try instantly—no heavy thinking, just momentum.

Generic example:

Exercise (2 minutes): Pull out your phone. Set a timer for two minutes. Open a blank note and type: “One small task I’ve been avoiding is…” Then write the very next step to start it. Hit “done.” Notice how your mind shifts from stuck to moving.

This tiny win turns the principle into a lived experience.

5. Knockout Close

Why it matters: Your final lines are what echo in people’s minds—and what they’ll quote.

How you do it: Circle back to your story or principle, then elevate. Use a bold challenge, a poetic image, or a vision that stays with them.

Generic example:

“Tonight, when your head hits the pillow, remember: that one-sentence victory you penned this morning is a gateway. It proves that the smallest step can lead to the grandest journey. Now go tip over that domino—your future self is counting on it.”

Bringing it all together

1. Open with your personal story—hook them emotionally.
   
2. Introduce Figure 1 (the SPEAK diagram) so readers see the roadmap before drilling into details.
   
3. Unpack each step with vivid description, proof, and a generic example readers can adapt.
   
4. Weave the narrative in your own voice—casual, witty, yet profound.
   
5. Close with a Knockout Close that challenges and inspires.
   

Format your article with subheads for each S.P.E.A.K. letter, pull quotes for the Principles, and sidebar callouts for the Applications. Sprinkle humor (think self-deprecating quips or playful bets) and keep your tone equal parts best-friend pep talk and enlightened guru.

Beyond S.P.E.A.K.: The art and science of masterful speaking

Of course, S.P.E.A.K. is just the tip of the iceberg. Each of these five moves can be an art form in itself:

• Storytelling: Steve Jobs famously said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation.” Crafting narrative arcs, finding your unique voice, and weaving emotional through-lines are skills honed over the years.
  
• Principles: How do you architect a mic-drop moment? It’s about tonality, pacing, and the surprise twist in your words—techniques we teach in depth.
  
• Evidence: Transforming cold data into mesmerizing drama takes rhetorical flair and strategic visuals. We guide you through case-by-case studies and live practice.
  
• Application: From transformational theory models to social-proof frameworks and rate-of-application hacks, there’s a universe of methodologies that elevate simple exercises into breakthroughs.
  
• Close and Opening: Mastering the emotional arc—knockout openings, magnetic hooks, closing encores—is a craft we unpack with hands-on feedback.
  

If you ever thought, “Wow, there’s so much more under the hood,” you’re right. S.P.E.A.K. gives you an immediate roadmap, but masterful speaking takes deep training, expert coaching, and immersive practice.

Your next move

I hope this framework gives you a launchpad to transform your talks from random speeches into portals of possibility.

You’ve got this. The world needs your voice. Go speak magic.

If this blueprint sparked something in you, I’d love to hear your thoughts.
Leave a comment below and tell me which part of the S.P.E.A.K. model stood out for you, or share your own speaking insights. I read every single one!