Nir Eyal

Author: Nir Eyal

Nir Eyal is the trainer of Mindvalley’s Becoming Focused and Indistractable Quest. He is also the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. He blogs regularly at and is also an active investor in habit-forming technologies that he believes will benefit humanity in a positive way.