Nir Eyal

Author: Nir Eyal

Nir Eyal is an international bestselling author and lecturer, one of the world’s leading experts in the field of focus and habit formation and author of Mindvalley’s Becoming Focused and Indistractable Quest. In addition to blogging at, Nir’s work has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. He was dubbed “The Prophet of Habit-Forming Technology” by The M.I.T. Technology Review, and his books ‘Hooked’ and ‘Indistractable’ received international acclaim.