How To Build Good Character – A Short Exercise With Jon Butcher

As human beings we have the freedom to be the authors of our own lives. And if you want an authentic life, then you have to build good character. In this short video, Jon Butcher, serial entrepreneur and founder of Lifebook, explains how good character all starts by choosing the values you truly resonate with.

About The Video


Do you want to start living your life in alignment with your strongest values and virtues? That requires building the foundation of good character. And, as Aristotle said, “Good character happens when we turn virtues into habits.”

Jon Butcher created the life of his dreams together with his wife, Missy, by conscious lifestyle design.

In the video above, Jon shares how to start building the character you desire, as your character is the foundation of your life.

Which virtues and values do you want to inject? Discover Jon’s best practices and start building that incredible character today.


Do you want to learn how to craft the life of your dreams? Discover the extraordinary Lifebook system in this FREE Masterclass with Jon Butcher. Sign up below.


What’s the most important virtue or value you want to express? And what daily action do you plan to take to incorporate it in your life?

Share it with the tribe in the comments below.

Jon and Missy Butcher

Jon and Missy Butcher

Jon and Missy Butcher are the founders of Lifebook – but they’re not personal teachers. They’re serial entrepreneurs, lovers, and adventurers with a life most people would call “impossible.”

Jon and Missy have founded 19 companies together – including the Precious Moments family of companies, which has made over $10 billion in sales. But unlike many financially successful people, they’ve also gained incredible mastery over every other area of their lives too.

Over the years, many have asked Jon and Missy how they’ve designed such an extraordinary life. This is why Jon and Missy have made it their life mission to share a selection of their most empowering life envisioning strategies, life hacks, and models of reality that have helped shaped their extraordinary lives – and will soon do the same for you.

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