How To Build Good Character – A Short Exercise With Jon Butcher

As human beings we have the freedom to be the authors of our own lives. And if you want an authentic life, then you have to build good character. In this short video, Jon Butcher, serial entrepreneur and founder of Lifebook, explains how good character all starts by choosing the values you truly resonate with.

About The Video


Do you want to start living your life in alignment with your strongest values and virtues? That requires building the foundation of good character. And, as Aristotle said, “Good character happens when we turn virtues into habits.”

Jon Butcher created the life of his dreams together with his wife, Missy, by conscious lifestyle design.

In the video above, Jon shares how to start building the character you desire, as your character is the foundation of your life.

Which virtues and values do you want to inject? Discover Jon’s best practices and start building that incredible character today.


Do you want to learn how to craft the life of your dreams? Discover the extraordinary Lifebook system in this FREE Masterclass with Jon Butcher. Sign up below.


What’s the most important virtue or value you want to express? And what daily action do you plan to take to incorporate it in your life?

Share it with the tribe in the comments below.

Jon Butcher

Jon Butcher

Jon is a serial entrepreneur, the founder of 20 companies and the chairman of the board of the Precious Moments Family of Companies, which has done over $10 Billion in sales in the past 30 years. But what makes this man incredible is that he's mastered every single area of life: he’s learned how to defy aging, experience long-lasting love, redefine education and build the perfect living environment. Over the years, people have asked Jon how he’s been able to craft such an extraordinary life. Jon consciously pinpoints his methodology into a replicable success system that he calls Lifebook, which has been studied by thousands of people from all over the world.

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