Why do so many people find it impossible to stay on a diet? Why do we feel compelled to eat things that we know are bad for our health?
The truth is, it’s not by mistake. It’s by design.
The Big Food Industry spends billions of dollars on lobbying and advertising to ensure that they can manipulate the chemistry of our food and make us consume more.
Unfortunately, the Diet Industry is the opposite side of the same coin. It is designed to sell you a broken system, so you have to keep buying and buying again.
So how do we inoculate ourselves against wrong food choices and claim back our health and fitness?
In 2016, I went through a crazy body transformation.
In less than 9 weeks, my body fat dropped from 22% to 15%. I had to toss out most of my clothes because they didn’t fit me anymore. My energy was through the roof and my cravings for sugar practically disappeared.
It all started with a health transformation challenge created by WildFit Founder and serial entrepreneur Eric Edmeades.
Eric studied the human body while living with African indigenous tribes, he climbed Kilimanjaro in a fasted state, and he ended up being honored with a Gold Medal from the Canadian Senate for his work.
Watch the video to hear his powerful story and how WildFit impacted the lives of thousands of students.
What’s your biggest challenge when it comes to health and fitness? Share it in a comment below.