Mindvalley Blog

Why Selling With Love Is The Greatest Expression Of Love

Mindvalley is known today for its unique expression of love and amazing quality when it comes to personal growth online education products. What may come as a surprise to some is that Mindvalley started as a sales organization selling personal growth products.

In our very DNA, we still have a high respect for the sales process involved in getting people to learn about us and our products, turning these people into customers, and finally, making them raving fans after their purchase.

Yet many people still associate the word “sales” with a very negative connotation. 

Selling With An Expression of Love


Have you ever had the thought, “selling is crap, it’s only a necessary evil to get what you want”?

Or maybe you’ve been put in a situation where, when you sold a product or service, instead of genuinely providing more value than the price, you just took something from the other person — leaving you with a feeling of disgust?

You are not the only one. When I gave a talk at A-Fest Croatia called, “Selling is the greatest expression of Love,” people were quite skeptical about what exactly was about to happen.

So what does selling with an expression of love mean?

To the surprise of many, it turned out to be one of the highest-rated talks of the event. And it even starts with a very bold, sales-y promise.

“Shift your mindset about selling, and you instantly unleash an amazing superpower that will empower you to get everything you truly deserve — NOW,” I tell the audience.

What you are going to learn in this video of my talk at A-Fest:

  • A concept called “Fundamental Attribution Error.” This accounts for the majority of the negative encounters with salespeople that may have left you feeling uneasy. When you realize that the whole scene actually wasn’t about you, you can finally be able to let go of self-imposed limitations to your own life.
  • A completely new formula to define what sales is (hint: it has much to do with energy). When you use this definition and apply a mindset of love and care, it will do wonders to you.
  • At the end of the video, you’ll experience a meditation exercise to help you get over limiting beliefs about sales.

As Mindvalley grows, we never forget that behind every customer, there was a purchase experience. We want to make sure we serve everyone, customers or not, with the best content and the best experience. This is how selling with love fuels the growth of this organization.

And if you are a salesperson or run a business, know that if you always sell with love, the results are wonderful as well.


How do you include love into your product’s growth?

Do you think it’s important to sell with love?

Share your thoughts in the comments below.

Jason Campbell

Jason Campbell is a growth hacker with high energy, wits of a ninja, gets things done and LOVES to sell. As one of the sales and marketing leaders at Mindvalley, and Host of Impact: The School for Success & Professional Growth, Jason guides students to discover the most cutting-edge concepts in productivity, communication, leadership, personal excellence, and more into simple action steps that you can immediately apply.

Add comment