CMO Of Zumba On How Billion Dollar Ideas Come To You

In this video from Mindvalley’s A-Fest 2016 Mexico, Jeffrey Perlman, former Global CMO for Zumba, addresses how he faced the inevitabilities when billion-dollar ideas came to him while building the Zumba brand.

Within 5 minutes, you’ll discover the stages to help you face unavoidable realities when starting your business.

  • (0:00) — Harnessing an idea is a lot like parenting. Before you can begin to support your ideas, you have to let it come through you;
  • (1:24) — The 2006 Zumba slogan, “Ditch the Workout, Join the Party” threatened the company’s business partnerships. But Jeffrey soon learned how to overcome this inevitable possibility;
  • (2:50) — When building the company, Zumba took the feedback they received and turned it into a unique approach to prayer;
  • (3:30) — When finding your company’s voice, it’s a certainty that you’ll want to reference other business models. Learn what Jeffrey has to say about applying this inevitable action;

Here’s a strong takeaway from the talk:

“It’s like parenting —  you want your kid to be whatever he wants to be. Not whatever you or the world impose on him.”

— Jeffrey Perlman

If this talk excites you, watch this video to discover how you can expand your vision.

To discover more remarkable insights on how you can harness your billion dollar ideas, check out our invite-only event, A-Fest.

How did you face the inevitable realities of your business?

And how would you approach your billion dollar ideas?

Share your insights with us in the comments below.



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