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Will Your Vision Be The Next Billion Dollar Brand?

by Mindvalley January 16, 2018

Our fears about judgment and failure often drive us to engage in self-deception and lead a compromised life when we’re capable of so much more.

In almost every country, the majority of people are unhappy with their careers. Intelligence, self-discipline and hard work seem like they should be a guarantee — but in a world of increased global competition, many companies and leaders have started to realize that passion is essential for innovation and success.

But if passion’s the key, then how do we learn to not settle for lukewarm?

Former Global CMO of Zumba, Jeffrey Perlman, who took the company from $2M to $1B in valuation, shares how he overcame criticism to transform a small company into the largest fitness community in the world.

In this moving and authentic 15-minute talk from Mindvalley A-Fest Mexico 2016, Jeffrey explains how to analyze your vision, discover your true legacy, and turn your vision into a billion-dollar brand with three simple strategies. 

We share two of them below:

A-Fest 2016 Mexico Jeffrey Perlman Step Into Your Truth

1. Listen And Let Your Truth Find You


How can we learn to hear the voice of our own truth — the truth of who we have the power to be — over the clamor of a doubt?

You’re not alone if you feel paralyzed by self-judgment and the expectations of others.

For conscientious, hard-working people it can be particularly difficult to leave a stable job to pursue their dreams, even if they’re disengaged from the most time-consuming part of their lives.

But that doesn’t need to be the case.

By listening to what Zumba needed to be, rather than what he wanted it to be, or what others thought it should be, Jeffrey was able to build one of the most recognizable brands in the world. He didn’t adopt a model used by other companies but instead allowed Zumba to take its natural form.

It’s like parenting. You want your kid to be whatever his truth is, not whatever you want to impose on him. You want to protect that space.

— Jeffrey Perlman

A-Fest 2016 Mexico Jeffrey Perlman Summon The Courage

2. Summon The Courage To Step Into Your Power


If you have an idea or inspiration, then you’ve already started on the path to achieving your goals — you just need to summon the courage to take the next step on your journey.

You might encounter naysayers, but you won’t experience the devastating consequences of a life trapped by someone else’s limited vision.

As long as you realize doubt will be one of your companions as you move toward your dreams, you can listen with compassion but override that voice when you instinctively know which direction to head.

Zumba ended up being in almost every gym around the world because the company made that decision that the brand needed to be about “free, electrifying joy” — no matter what that took.

Be compassionate but don’t let it drive the car. Listen to your fears but take the risk.

— Jeffrey Perlman

afest 2016 mexico jeffrey perlman

The best moments of the talk

  • (0:30) — Learn how to overcome your anxiety and circumvent the voice inside your head that tells you that you can’t achieve your dreams;
  • (2:29) — Discover how to find your truth, harness your power and step into the space of inevitability;
  • (5:43) — Uncover how to give your greatest gifts to the world;
  • (10:46) — Hear the third and most important strategy for realizing your vision;
  • (12:00) — Find out the Do’s and Don’ts of processing feedback and using business models.

Hear the poignant story of how Jeffrey overcame the paralysis of self-judgment to transform Zumba into one of the most recognizable brands in the world — all by harnessing the power of his own truth.


Most people think that learning is the key to self-development

It’s how we were raised – when we were young, we studied algebra, read history, and memorized the names of elements on the periodic table.

But once you grow up and experience life, you realize that you can’t ‘learn certain things – like personal growth.

Vishen Lakhiani, founder of Mindvalley and New York Times Bestselling author, discovered that the key to self-development was not to ‘learn’, but rather, to ‘transform’.

If You Want To ‘Transform’ And Are Ready To Accelerate Your Own Personal Growth, Then Join Vishen Lakhiani's FREE Masterclass, Where You’ll Learn:


✅ The Framework For Flow: The 3 Big Pillars of Life which will help you to rapidly grow on autopilot, so personal development happens naturally.

✅ How you can harness the energy surrounding you to automatically attract the tools you need to unlock your true potential, allowing you to easily make transformative shifts in your life.

✅ Apply the #1 principle to eliminate obstacles in your life, and subsequently show up as your best self and make a positive impact on the world.

Discover The Proven Framework for Extraordinary Transformation and a Brand New You in 2020

What do you think of Jeffrey’s advice on stepping into your truth?

And you have any tips on how to best analyze your vision?

Share your experiences below.

by Mindvalley
Mindvalley is creating a global school that delivers transformational education for all ages. Powered by community. Fueled by fun. We are dedicated to ensuring that humans live happier, healthier, and more fulfilled lives by plugging in the gaps that conventional education failed to teach us. We do this by organising real-world events around the world and producing world-class quality programmes in several areas of transformation, including mind, body, and performance.

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