How's the "Social Bookmarking" game coming along?

Whether or not you are one of the "social bookmarking" players,
or an observer, you have to admit... it is a tough market that is overfunded and has too many players.

Even the name "social bookmarking" is far from ideal. Bring that up to any potential user and they will turn around and say "huh?"

"Bookmarking" is no fun and it has never been fun. And it's associated with clutter. To go from "bookmarking" which is boring and tedious to "social bookmarking" just alienates even more users because people get confused.

It's an uphill battle towards mass adoption and even the big boys (well funded VC players) aren't gaining massive traction. (Look at the Alexa stats)

So, what will become of BlinkList? Do we continue to "innovate" and "differentiate ourselves from the competition"?

Well, we don't orient ourselves by the competition but by the potential of what we hope BlinkList to become. We are just in the very early stages of our evolution and have a lot more exciting ideas and innovations to bring to market. We think that the potential of "BlinkList" is huge, far bigger in fact, then "social bookmarking."

We have our own plan.

You'll notice a few suprises for you over the next 4 months, focused on helping you meet other people with shared passions, and having fun while discovering useful and interesting content.

In fact, one major innovation will help you "organize the long tail" is coming at you in a few days. More on that later.

But as a humble first step, we did some housekeeping, and renovated the current BlinkList.

Click here for the tip of the iceberg...