Mike was recently quoted in an article about the challenges facing marketers in reaching bloggers and podcasters. Here’s what the article stated:
“Targeted blogs and podcasts are nearly a perfect vehicle for marketers, but they have one serious flaw,” said Mike Reining, CEO of Mind Valley, creator of the SocialRank blog discovery engine. “It’s way too labor intensive for a marketer to contact and deal with the amount of blogs/podcasts it can take for them to reach critical audience mass, if they’re not working with the huge ‘A-listers.’ The Blogger & Podcaster Media Network solves this, by enabling media buyers to work with thousands of niche blogs, while only needing to make one phone call and send out one set of creative.”
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