MindValley’s founders sit down with the Malaysian press to share their secrets on how they’ve managed to attract some of the brightest minds from places as far as the United States and Colombia to work in Malaysia. Vishen explains that it has a lot to do with Malaysia’s great non-business advantages.

“Vishen says they chose Malaysia for various reasons, including the fact that Southeast Asia is rapidly emerging as an economic powerhouse, and there are some three billion people within a five-hour flight from Malaysia who are getting online.

But Malaysia also has a non-business advantage that is often overlooked by employers. With its beaches, rainforests and vibrant urban life, it is simply a fun place to be.
Why not offer bright, young talent a career that involves partying in the tropics? A MindValley job ad posted on an online recruitment page that read “Win a free trip to Bali” – referring to a recent annual company trip to the island – attracted a deluge of applications.

“Now, at some point we realised there’s an opportunity here. We can position MindValley as an adventure career. Give up your boring little job in the US or Europe, come live in Malaysia – we’ll give you flexible working hours, you’ve got a lot of holidays, you’ve got a 45-hour work week and in your free time, you can travel, explore Southeast Asia. That was our marketing pitch and people loved it,” says Vishen.”

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